Hi, I'm John.

I'm a hands on design leader and strategist at Knowit Experience Sweden who cares deeply about how digital products affect people in real life. I've worked with multidisciplinary teams across public services, culture, and commercial platforms, helping turn complex challenges into clear, accessible, and thoughtful experiences. I value strong craft, but even more the responsibility that comes with designing things others depend on.

What drives me is supporting designers, teams and organizations in doing good work together. I enjoy creating clarity and shared direction - whether through strategy, design, or emerging technologies like AI. I believe the best digital products grow from curiosity, care, and continuous learning, and I try to bring that mindset into everything I do. This website is an example of that, built with AI, but I’ve done my best to craft something that meets high standards.