Liseberg

Liseberg

For the Liseberg project, we partnered with the team to rethink their digital presence beyond a simple website redesign - shifting toward a holistic digital ecosystem that brings the amusement park experience into the online world. Starting with deep user research and collaboration, we mapped key visitor behaviours to build a user-centric experience that connects the physical thrills of the park with intuitive digital interactions across web and app. The result is a seamlessly integrated platform that supports millions of users annually, improving accessibility to tickets, planning tools and park information while driving measurable business outcomes. Liseberg has seen significant increases in engagement, revenue and mobile usage, underscoring how thoughtful, user-focused design can elevate both experience and performance.